This class project called for thorough research and evaluation to redesign an existing package. I wanted to demonstrate versatility as a designer by developing a package that was geared for children, playful, and unlike anything I had ever done before. The two constraints I had with this project was, I could not redesign the logo, nor change/remove/add any copy. With that in mind, I explored how I could improve the original package's accessibility.
There were a number of changes I planned to make to the original package (shown above), mostly centered around accessibility. Uppercase text, with a bold stroke, immediately lowers the package's accessibility, so I revised the treatment of the typography and opted to use a rounded typeface, Sofia Pro. Additionally, the extremely saturated colors, especially blue and red, affect accessibility due to their tendency to "vibrate." I adjusted the color palette, and decided to make the logo, otters, and fruit the focal points.
The Otters are an integral part of Otter Pops' identity and differentiation as a brand. I decided to reimagine the six original mascots in a way that felt modern, while still keeping the integrity of each character. Beyond representing an ice pop flavor, the otter characters have a personality and interest that is unique to them.
I wrote and designed a 25 page research booklet to accompany my packaging redesign, as well as stickers of the redesigned characters as additional collateral.