Otter Pops

Print, Packaging, Illustration, Layout, Typography

This class project called for thorough research and evaluation to redesign an existing package. I wanted to demonstrate versatility as a designer by developing a package that was geared for children, playful, and unlike anything I had ever done before. The two constraints I had with this project was, I could not redesign the logo, nor change/remove/add any copy. With that in mind, I explored how I could improve the original package's accessibility.

Improving Accessibility

There were a number of changes I planned to make to the original package (shown above), mostly centered around accessibility. Uppercase text, with a bold stroke, immediately lowers the package's accessibility, so I revised the treatment of the typography and opted to use a rounded typeface, Sofia Pro. Additionally, the extremely saturated colors, especially blue and red, affect accessibility due to their tendency to "vibrate." I adjusted the color palette, and decided to make the logo, otters, and fruit the focal points.

The Otters

The Otters are an integral part of Otter Pops' identity and differentiation as a brand. I decided to reimagine the six original mascots in a way that felt modern, while still keeping the integrity of each character. Beyond representing an ice pop flavor, the otter characters have a personality and interest that is unique to them.

Additional Materials

I wrote and designed a 25 page research booklet to accompany my packaging redesign, as well as stickers of the redesigned characters as additional collateral.

Project Details

Adobe Illustrator, InDesign, Photoshop
August – November 2023

Let's Collaborate!

ncstudio.hello[at]gmail.com
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Good Molecules