For this case study, I analyzed and redesigned Good Molecules' packaging (original shown left). I worked to improve the package's accessibility and shelf-life, as well as ensure preparation for print production. The most prominent changes I made to the original package included the typography, imagery, hierarchy and layout. It was important the package redesign still reflected elements of the brand, so I maintained the mint-green and magenta, and adjusted the contrast slightly to improve text legibility. I also made illustrations for consistent imagery.
