For a class project, I chose to analyze and redesign Good Molecules' packaging. I first had to reconstruct the dieline of the original packaging. From there, I developed the redesign to improve accessibility and shell-life, as well as prepare the file to be ready for print. The most prominent changes I made to the original package included the typography, imagery, hierarchy and layout. I still wanted the package redesign to reflect elements of the brand, so I decided to keep the mint-green and magenta, but adjust the contrast to improve legibility.
