For this project I was asked to direct and develop TIMIO's 2025 Lookbook, featuring ten core styles of pure, solid, fine jewelry. From concepting, to directing a photoshoot, to designing the final product and preparing for both print and digital use. It was important to TIMIO that the lookbook not only showcase how viewers can style their jewelry, but also introduce them to the brand's unique story and position. Each spread celebrates the distinct characteristics, or "personality," of each chain, to help their audience find the right style for them.